Football

Pints ​​for 66p to celebrate England’s World Cup campaign… but there are some pitfalls

Pop-up pub offering pints for 66p to celebrate the start of England’s World Cup campaign… but there are some pitfalls

  • In recognition of England’s historic victory in 1966, the venue will offer cheap pints
  • The Shoreditch-based pub will broadcast three games a day for fans.
  • Open on November 21, 22 and 23, the pop-up will encourage fans not to smoke

A pub in London will serve 66p pints to usher in the World Cup in a nod to England’s 1966 victory.

Launching next Monday, The ZYN Arms, created by nicotine bag brand ZYN, aims to give fans what they want when they watch the Three Lions campaign.

At the top of the priority list are affordable drinks, but there’s a catch: only the first three drinks, either wine or beer, are 66p and fans are completely smoke-free.

Kicking off the World Cup in Qatar, a 66p selection of beer and wine will be on offer in recognition of England’s victory in 1966.

According to a recent survey of 2,000 people, one in five said they want a smoke-free environment when enjoying the game.

The pop-up on Old Street in Shoreditch will be open on the 21st, 22nd and 23rd November from 12:30pm to 10pm and will broadcast three matches a day.

It comes as many football fans visiting their local boozer will be disappointed as the average price of a pint has skyrocketed this year.

Fans can escape the expensive drinks next week at a Shoreditch pop-up pub where they can enjoy three pints of ale for just £1.98

Fans can escape the expensive drinks next week at a Shoreditch pop-up pub where they can enjoy three pints of ale for just £1.98

The ten things football fans want in the pub:

  1. Affordable drinks (31 percent)
  2. Being with friends/family (31 percent)
  3. Good screen projection (30 percent)
  4. Lively atmosphere (29 percent)
  5. Guaranteed table/seats (26 percent)
  6. Audible sound (26 percent)
  7. Good location (26 percent)
  8. Quick drink service (25 percent)
  9. Friendly bar staff (25 percent)
  10. Affordable food (24 percent)

Source: ZYN

Last month, one of the UK’s fastest growing beer brands warned that £7 a pint could be the norm.

Alan Mahon, Brewgooder’s founder and chief executive, said a perfect storm of rising production costs fueled by the conflict in Ukraine and skyrocketing inflation has driven up prices in the industry.

Meanwhile, the Unite workers’ union has said strikes by GXO deliverymen have led to a drought in pubs across the country.

Londoners could be even worse off, with CGA hotel trade analysts reporting that a pint of beer in the city would cost £8.48 next summer.

It comes as pub owners are grappling with higher energy bills, higher wages and sky-high beer prices amid the broader cost of living crisis.

Meanwhile, Gareth Southgate and his England team were greeted by football fans chanting ‘Football’s Coming Home’ last night as they arrived at their hotel in Al Wakrah.

The Three Lions will stay at the Souq Al Wakra Hotel for the duration of the tournament in Qatar and begin their World Cup campaign on Monday November 21 against Iran.

Southgate and his England captain Harry Kane took part in several interviews before checking into the Souq Al Wakra hotel.

Southgate and his England captain Harry Kane took part in several interviews before checking into the Souq Al Wakra hotel.

The team arrived in Doha on a Gay Pride plane, a Virgin Atlantic Airbus A350 ‘Rain Bow’, in a show of defiance to the host nation amid concerns about the treatment of LGBTQ+ people at the tournament.

In a speech before his World Cup exit, Southgate urged his players to write their own history, urging them to seize the chance to win the country’s first World Cup since 1966.

Despite a poor UEFA Nations League campaign this year, England head to Qatar as one of the tournament favorites having reached the 2018 World Cup semi-finals.

The England team plane featured an image of Oscar, a cartoon man holding a Union Jack flag while wearing rainbow-colored sneakers.

The England team plane featured an image of Oscar, a cartoon man holding a Union Jack flag while wearing rainbow-colored sneakers.

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