Snap and New Balance team up on holiday gift concierge lens

New Balance leveraged Snap Inc.’s augmented reality technology and voiceML voice recognition technology to recommend the right accessories, clothing, and footwear as gifts for people perceived by Snapchat users as explorers, homebody, runners, or seekers. of style.

The two companies have combined on the Holiday Gifting Concierge lens, which will be available through December 31, via the Lens Carousel or Snapcode below, for Android and iOS users in the US.

new balance/snap inc.

In selfie mode, the lens will ask Snapchatters to answer questions about the person they’re shopping for, and VoiceML will help them use their own voice and responses to pair with gift ideas for family, friends, or themselves.

From the world’s point of view, after answering the above questions, product recommendations are revealed in a unique unboxing experience.

Snap’s head of US verticals Sharon Silverstein said in a statement: “Consumers continue to shop online and, more importantly, on their devices, so we know they’re hungry for fun and useful touchpoints for Christmas shopping. With over 90% of Gen Z interested in using AR to shop, many of our retail partners are turning to AR and tapping into Snapchat’s coveted audience. Partners like New Balance are taking innovative new approaches to engage Snapchatters with experiences like the Holiday Gifting Concierge, giving them a more enjoyable way to receive gift recommendations and discover products.”

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