Apple’s new promotional video shows off the great accessibility tools in iOS

Apple’s latest ad for the iPhone shows how accessibility features on the device help people with disabilities use their phone to help them do things that would otherwise be impossible for them to do. An armless woman uses Siri Shortcuts to “set her morning scene,” which includes having Siri read her the current weather conditions and forecast for the day while she also rolls up the blinds. We then see a paraplegic use voice control to open the Weather app and make his iPhone slide to the left.

The Accessibility app on iPhone helps people with disabilities get through each day

As Spinifex Gum’s “I Am the Greatest” (feat. Marliya Choir) plays in the background, the woman we saw at the beginning of the video uses her feet and toes to scroll across her iPhone screen and touch buttons. Using AssistiveTouch on iPhone, a single tap on the screen (or the equivalent of a tap on an accessory) allows the user to:

  • Open the AssistiveTouch menu
  • Go to home screen
  • Double touch
  • Perform multi-finger gestures
  • Perform scroll gestures
  • Activate Siri
  • Access control center, notifications, the lock screen or the app launcher
  • Adjust volume on iPhone
  • shake the iPhone
  • Take a screenshot
  • Use 3D Touch (on supported iPhone models)
  • Use Apple Pay
  • Use SOS Emergency
  • talk screen
  • Adjust Dwell Settings
  • Reboot iPhone
You can learn how to set up AssistiveTouch by Tapping this link will take you to the Apple support page.

With VoiceOver, the feature that provides an audible description of what’s on the screen, blind jazz pianist Matthew Whitaker can use his iPhone to find his red jacket. When you open the Magnifier app, your iPhone will alert you when there’s a door in your way. The “feature will help you understand how far you are from a door, how to open the door, and get a description of the door’s attributes. When nearby doors are detected, you are notified with sounds, voice, or haptic feedback. The feedback is it becomes more frequent as you get closer to a door.”

Sound recognition could save the life of a hearing impaired iPhone user

In the video, we see Whitaker use the feature to open the stage door so he can perform on stage in front of an audience. If he’s hard of hearing, he can call your attention to important noises on iPhone and Apple Watch. In the ad, a baby’s cries are muted to show those who can hear and are watching that they understand the importance of the sound recognition feature. On the parent’s Apple Watch, we see a notification that says “Baby Crying,” which also says, “A sound has been recognized that may be a baby crying.”

Those who are deaf can be alerted via the notification vibration and take action. Other sounds that are picked up by sound recognition include a doorbell and a siren. To set up this feature, follow these instructions:

To go settings > Accessibility > sound recognitionand then turn on Sound Recognition.
Touch Sounds, then turn on the sounds you want iPhone to recognize.
Tip: To quickly turn sound recognition on or off, use Control Center.

The ad shows you that with the iPhone as an aid, even severe disabilities can be overcome. And while the video is longer than two minutes, you can expect Apple to edit it to fit the 30- and 60-second gaps. The company has made ads before that give you goosebumps. For example, “The Crazy Ones” will leave you with a lump in your throat (especially the version narrated by Steve Jobs) when the late Apple co-founder reads the final line: “Because people who are crazy enough to think they can change the world are the ones who do it”.
The new place, which Apple, named “Biggest”, must be considered among the best of Apple. It’s a testament to the “can do” nature of the human spirit that could be said for “The Crazy Ones” as well.

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