In FIFA World Cup, JioCinema ranks 1st among “Most Downloaded Free Apps”: Best Media Information

JioCinema has become the #1 downloaded free app on Android and iOS app stores on the back of the FIFA World Cup Qatar 2022.

The app, available to Jio, Vi, Airtel and BSNL subscribers, has been among the free apps in India across all categories since the start of the FIFA World Cup on November 20.

According to App Annie, an app analytics tool, JioCinema accounted for one-third (29%) of all app downloads in the entertainment category in November 2022.

App Annie further claims that JioCinema is the fastest growing app across all categories in November 2022 compared to October 2022.

The rapid rise of the app is attributed to the growing preference of consumers to watch the action on smartphones and connected TVs in India.

64 matches are streamed live in 4K in multiple languages ​​including English, Hindi, Tamil, Malayalam and Bengali on JioCinema.

To complement the subscription-free offering of the most watched football event, JioCinema enhanced the live experience for viewers with Hype Mode.

Hype Mode brings fans unique offerings at their fingertips during a live match, including a multi-camera view of the match, real-time stats and trivia, and the Time Wheel that allows viewers to relive an unforgettable moment from the match. match.

However, many users complained at the start of the FIFA World Cup about the disruption to the viewing experiences in the app.

The 2022 edition of the FIFA World Cup is mainly seeing matches played in prime time from India. Primetime group stage matches include key matchups such as France vs. Denmark, England vs. Iran, Portugal vs. Ghana, Brazil vs. Switzerland and Croatia vs. Belgium.

Viacom18 won the rights to the FIFA World Cup in September 2021. The world cup airs on Viacom18’s sports channel Sports18 and streams digitally on JioCinema.

A few months ago, Viacom18 decided to switch all sports properties from VOOT to JioCinema with the intention of making the JioCinema app the place to stream live sports.

Viacom18 Media recently announced a strategic investment from Bodhi Tree Systems. Former 21st Century Fox CEO James Murdoch and Indian Media Dean Uday Shankar established Bodhi Tree Systems in 2021.

Murdoch comes with more than two decades of global leadership in the media and technology industries. Shankar, who served as chairman of Walt Disney Asia Pacific, built the media and entertainment company and streaming service in India.

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