Google wants to make it easier for users of its search engine to get more specific results by letting them easily attach additional filters to their queries, the company said in a blog post Tuesday. The new filters feature will roll out “in the coming days” in English in the US on the Google app for iOS and Android and on the mobile web, according to the post.
When people type a search term, new plus icons appear below the search field, along with suggestions to narrow a search by adding specific words. When searching for “dinner ideas,” for example, suggestions might include “healthier” or “more vegetarian.” Users can tap a suggestion to add the term to their query.
The feature is dynamic, Google said, so if you add “healthy” to “dinner ideas,” the results will refresh (for “healthy dinner ideas”) and you’ll see more suggestions, allowing you to continue the process to get always- more specific. You can also touch the icons for the terms you’ve added to remove those terms and go back to a previous search.
Google said it determines what to suggest “based on what we understand about how people search for and analyze content on the web.” People can scroll sideways through the icons for more suggestions, and they can also use the “all filters” option to see what’s available, once they’ve scrolled through the entire row.
Search remains Google’s most popular product, with 40,000 queries processed every second. That’s 3.5 billion searches per day. Google monetizes search by running people ads, its most lucrative revenue arm.
As competition from TikTok increases, Google engineers are constantly looking for ways to improve search and deliver responses faster. google willso people can get a quick idea of a specific place or topic.