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Microsoft’s ‘super app’ could have everything you need under one roof

Microsoft is reportedly considering a new “super app” for the iPhone that would take multiple apps and features and put them under one roof. People would then use the app for numerous different reasons, including search.

That search ability is a critical driving force behind the movement. Microsoft wants to use the app to boost the company’s advertising business through the Bing search engine.

It is a bird? It is a plane? No, it’s Super App!

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