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Twitter will reboot Blue at a higher price for Apple iOS

Twitter Inc will relaunch a revamped version of its Twitter Blue subscription service today at a higher price for Apple Inc users, the company said in a Twitter post on Saturday.

The company said users could sign up for the revamped service that would allow subscribers to edit posts, upload 1080p videos, and get a blue checkmark after account verification, for $8 per month via the Web, but for US$11 per month through Apple iOS.

Twitter did not explain why Apple users were being charged more than others on the Web, but there have been media reports that the company was looking for ways to offset the fees charged on the App Store.

Photo: Bloomberg

Twitter had initially launched Twitter Blue early last month before pausing it as fake accounts proliferated. It was then scheduled to be released again on November 29, but was delayed.

Elon Musk, who took Twitter private for $44 billion last month, in a series of posts last month listed several grievances with Apple, including the 30 percent fee the iPhone maker charges software developers for in-app purchases.

He then accused Apple of threatening to block Twitter from its app store and also said the iPhone maker had stopped advertising on the social media platform.

However, after a subsequent meeting with Apple CEO Tim Cook, he wrote that the misunderstanding over the removal of Twitter from Apple’s app store has been resolved.

Twitter and Apple did not respond to a Reuters request for comment.

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