Elon Musk’s ‘Twitter 2.0’ should really be titled ‘Twitter 1.5’, because none of his ‘new’ additions touted so far are really new at all, they’re just variations on past Twitter experiments, which Elon later returns to. to present. as updates, since he forces them on the users of the platform.
Musk’s latest ‘new’ addition is this:
Sounds familiar? That’s because Twitter released this exact functionality in March of this year.
Just four days later, Twitter removed the option to swipe between the algorithmically defined ‘Home’ timeline and ‘Latest’ tweets.
Because people hated the ‘Home’ timeline approach, which kept showing them old tweets, tweets from people they don’t follow, tweets their connections like, etc. As Twitter points out, the answer was clear: users don’t want alternative Timelines, they want the main feed to be the latest tweets.
We hear you – some of you always want to see the latest Tweets first. We’re changing the timeline and removing the tabbed experience for now while we explore other options. https://t.co/euVcPr9ij6
—Twitter Support (@TwitterSupport) March 14, 2022
It seems that Elon and company have not discovered these comments while analyzing old Twitter documents, so they are being implemented again, as ‘new Twitter navigation’.
Look, there’s some value in making it as easy as possible to switch between the algorithm-defined feed and the timeline of tweets from the people you follow, in chronological order. Over the last month, Twitter has been trying to include a wider range of content in the main feed, in order to expand tweet discovery, which has generally annoyed people, and because of this, Twitter hopes that this Recycled side swipe navigation will nullify user frustration, while also allowing you to continue sending more tweets to people’s feeds.
Because, as TikTok has shown, AI-powered recommendations, if you can get it right, can drive higher engagement and retention. Twitter’s algorithm isn’t there yet, but Twitter wants to make sure users keep that feed of something up as it looks to improve its systems and hopefully maximize engagement by showing more people more things they’ll like on the page. app.
As such, you can expect Twitter to continue to be open to the current feed of followed and recommended content, but a simple side swipe will take you to the experience you really want.
Which is not what people want, as they clearly stated when it was first released. But then again, that’s the way it is with Twitter 2.0, a rehash of old concepts and tests that Elon didn’t know about when they were first tried, so they’re new to him. And he fired most of the people who could have explained to him why they didn’t work out initially.
But you have to give Elon and Co. credit for one thing: They’re doing things differently. While most other apps copy each other, Twitter copies itself.
I mean, the original tests were abandoned for a reason, so it might not be the best strategy. But it sure is different.