A bird statue on Twitter sold for $100,000 as Elon Musk auctioned off furniture, decorations, kitchen equipment and more.
A statue of a Twitter bird sold for $100,000 Wednesday as Elon Musk auctioned off furniture, decorations, kitchen equipment and more at the tech company’s downtown San Francisco headquarters.
An online auction of “Twitter Corporate Office Surplus Assets” that lasted just over 24 hours also featured a 10-foot neon light in the shape of the Twitter bird logo, which generated a winning bid of $40,000. , confirmed the auction service Heritage Global Partners. .
Among the 631 lots were espresso machines, ergonomically correct desks, televisions, bike charging stations, pizza ovens and a decorative “@” planter.
Musk said in December that severe cost cuts at Twitter had fixed the company’s dire financials as it set out to find a new chief executive officer for its troubled social media platform.
The mercurial billionaire said in a live chat forum at the time that without the changes, including the layoff of more than half of Twitter’s employees, the company would have lost $3 billion a year.
Musk said he had been “cutting costs like crazy” on the platform he bought for $44 billion.
Just weeks after owning Twitter, Musk laid off roughly half of his 7,500-strong workforce, raising concerns that the company did not have enough staff to carry out content moderation and scaring governments and advertisers.
Musk said his strategy was to vastly cut costs while increasing revenue, and that a new subscription service called Twitter Blue, which gives users a coveted blue tick for a fee, would help achieve that goal.
The service costs $11 a month in the United States and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.
Web subscriptions are also available for $8 per month or, at a discount, $84 per year.
Twitter Blue is currently available in the United States, Canada, the United Kingdom, New Zealand, Australia, and Japan.
Twitter, led by Musk, has been beset by chaos, with mass layoffs, the devolution of banned accounts and the suspension of journalists critical of the South African-born billionaire.
The Musk acquisition also saw a rise in racist or hateful tweets, drawing scrutiny from regulators and scaring away big advertisers, Twitter’s main source of revenue.