Apple is engaged in a ‘silent war’ against Google, engineers say

Former Apple engineers say Apple still holds a grudge over how Android allegedly copied iOS and is constantly working to remove Google from the iPhone.

It is the rarest of reports, but the financial times he quotes two former Apple engineers on the Apple-Google rivalry, and fits with previous accounts.

Both former engineers reportedly used the word “grudge” to describe Apple’s relationship with Google, while one of them went further, describing it as a “silent war.” Neither source is quoted as saying anything else, but the financial times reports that there are three battlefields in this war, and the first was Apple Maps.

The launch of Apple Maps in 2012 was disastrous enough that the service is still unfairly considered inferior to the Google Maps it hoped to replace.

But Apple Maps was created because Google refused to give the iPhone the same turn-by-turn directions it produced on Android. It was a move by Apple to provide users with a feature that was becoming increasingly necessary and would prevent buyers from switching to its rival.

There is not such a clear need for Apple to work on what financial times describes it as another battlefield, that of the search. However, since at least 2015 there has been the AppleBot, a search engine that has at times been used by Siri and Spotlight.

That’s a distinctly separate service from offering Google-style search to users, but it was one of the reasons reports of an Apple search on the way keep popping up.

However, this may have been blocked in late 2022 when key personnel who said they were working on Apple Search left to rejoin Google.

There’s a third area where Apple is believed to be targeting Google, though it may just be an obvious expansion of its business rather than a “silent war” attack. It’s Apple’s advertising business, which is growing enormously, even as the company’s privacy features allegedly affect third-party advertisers.

Apple has not commented on the financial times report.

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